To Write Great Sales Copy You Need To Understand How The Convergence Of Storytelling & Copywriting Projects a "BUYING IDEA" Into The Imagination of any Prospective Customer. That Buying Idea Is Called POTENTIAL POSSIBILITES and Prospective Customers Don't Buy Anything (not even food) Until They Experience This Key Psychological State Of Awareness.
Learn the TWO BUYING DECISIONS Every Prospective Customer Makes And The Required Steps To Market To the Correct Psychological State of a Prospective Customer at the Correct Time and in the Correct Order.
In The Next 30 Minutes You Will Learn The EXACT Points When A Prospect Makes TWO Distinct Buying Decisions and WHAT You Must Actually Sell Them:
Transform Your Marketing
With A Proper Understanding Of Storytelling & Copywriting and How To Unlock The "Buyer's Frenzy Mindset"
Here’s Just A Few Things You’ll Achieve When You Join YOUR MARKETING POTENTIAL Today:
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Learn how to use the Imagination Sequence to construct a marketing story that creates a Singular Big Buying Idea in the minds of your prospects
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Understand the clarity and ease of writing sales copy by knowing exactly when prospective customers make their Buying Decisions and the influential power of forming an idea in their imagination called "Potential Possibilities"
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Acquire deep insights about how and why every prospect must experience all Five Psychological States Of Awareness and how to write sales copy that moves your prospects through the Three Transitional Doorways
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The true power of using Conversion Point Marketing to guide a prospect through each step in the copywriting process so that they are always focused on taking the correct Action Step (and not making a buying decision too early or at the wrong time)
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How to use the four step copywriting process of Attention, Interest, Engagement and Offer to build a genuine Value Proposition that triggers a SECOND Buying Decision called the Buyer's Frenzy Mindset
Early Registration:
Only $4/Day For One Year
WARNING! EARLY REGISTRATION PRICE INCREASE TO $2100:
DAYS
HOURS
MINUTES
SECONDS
LIVE SESSIONS BEGIN JANUARY 15th 2023
Do You Have Any Questions?
Contact Us Right Now:
Email Us: [email protected]
Learn How Marketing Moves Prospective Customers Through The Five Psychological States Of Awareness
Truly Great Marketing Campaigns Combine Storytelling & Copywriting To Project a "BIG BUYING IDEA" Called POTENTIAL POSSIBILITIES Into The Imagination of Any Prospect. To Achieve Truly Amazing Results From Your Marketing Campaigns, the Marketing & Sales Copy Must Use an IMAGINATION SEQUENCE and Four Ascension Steps: Attention, Interest, Engagement, and Offer.
Imagination Sequence
COPYWRITING must move prospective customers through Three Transitional Doorways and Two Distinct Buying Decisions with each required Action Step clearly defined by CONVERSION POINTS
Potential Possibilities
STORYTELLING grounds your marketing message into relatable ideas which triggers a prospective customer's IMAGINATION getting them to "see" the BIG BUYING IDEA called POTENTIAL POSSIBILITES
Buyer's Frenzy Mindset
COPYWRITING should convey a clear and actionable marketing message that builds an OFFER that conveys a Value Proposition based on your own Preeminent Distinction that triggers the BUYER'S FRENZY MINDSET
It's EASIER Than You Think! You Just Haven't Been Shown "HOW" To Do It.
Rather You've Been Constantly Told "What" To Do:
Copywriting
Features & Benefits
Headlines & Hooks
Funnels
Webinars & Videos
Lead Generation
Email Sequences
And A Bunch Of Other Marketing "Stuff"
Before You Can Do ANY Of That "Stuff" You Must Know What You Are Going To Say and When To Say It!
Your Marketing Potential Is Different:
Learn WHAT TO SAY and WHEN Before Doing Doing All That Other Marketing Stuff
Before Attending Your Marketing Potential:
Incongruent marketing and sales copy that doesn't relate a relevant marketing story and doesn't inspire a prospective customer to make a buying decision.
Poorly written copy and messaging that doesn't convey the correct ideas about your product, service, or information
Failure to lead a prospect to make the two required buying decisions because you didn't even know about this key aspect of marketing
Too much emphasis on copy that attempts to move a prospect to make a purchase before they are ready, causing them to reject your offers
Poorly written headlines, hooks, feature & benefits, and overall copy because you don't understand what is required to be said at each step in the marketing and sales process
Attempting to convey information about your product, service, or information at the wrong time and in the wrong order without correctly using a proper marketing story that ultimately results in confused, uninspired, and uninterested prospective customers that don't buy whatever it is you're selling
After Attending Your Marketing Potential:
Marketing and sales copy that is based on the Foundational Principles Of Marketing that moves a prospective customer through the required Five Psychological States of Awareness and inspires them to make the Two Required Buying Descisions.
Understand the ONE BIG BUYING IDEA you must project about your product, service, or information
Know the TWO BUYING DECISIONS every prospect must make in order for them to give you money
Clarity about the THREE TRANSITION DOORWAYS that all prospects must go through to become a customer
Messaging that utilizes the FOUR ESSENTIAL PARTS of influential marketing: Attention, Interest, Engagement, and Offer
Knowledge about how to move qualified prospects through the FIVE PSYCHOLOGICAL STATES OF AWARENESS: Unaware, Indifferent Awareness, Deficiency Awareness, Potential Possibilities, and Buyer's Frenzy Mindset
Charlatans Are Everywhere!
Unfortunately there is a seemingly unlimited amount of bad information about marketing available. Making the situation worse, most of the bad information is being taught by "copywriting experts," authoritative websites, books and courses teaching "N.L.P." theories that are total b.s., and extremely expensive consultants who don't deliver on their promises.
It seems that every other "expert" teaches about the basic forms of copywriting, such headlines & hooks, features & benefits, and even storytelling, without knowing or establishing the most fundamental principles of marketing.
FACT: Every prospective customer MUST make two distinct buying decisions before they will give you any money.
FACT: Every prospective customer MUST experience the awareness state called "Potential Possibilities" before they makes any purchase.
FACT: Every prospective customer MUST pass through the Three Transitional Doorways and Five Psychological States of Awareness.
This online seminar and workshop will show you the Foundational Marketing Principles that underlie all
great marketing copy and all great marketing stories, and once you understand these principles a world of possibilities will be open to you and your own Extraordinary Marketing Potential.
What Will You Learn If You Enroll In Your Marketing Potential?
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The Five Psychological States of Awareness
Learn key Foundational Marketing Principles that are required to sell anything.
How To Use An Imagination Sequence
Discover how to integrate a proper marketing story into your overall copy and messaging.
The Four Parts Of Great Marketing Copy
Finally understand how to write marketing copy that will resonate with qualified prospects.
Why You Must Project A "Big Buying Idea"
The key to writing great copy is to project a single "Buying Idea" that forms the heart of any campaign.
Storytelling And Copywriting That Sells
The convergence of Storytelling and Copywriting is what creates the real magic and influence.
Understanding The Action Ascension Axis
Each step of engagement with a prospect requires a different message and action steps.
Work With A Marketing Mentor
Work directly with Mitchell German during group sessions and/or privately one-on-one.
Unlock Your Marketing Potential
This seminar and workshop will teach you how to influence the Two Essential Buying Decisions.
INCLUDES WEBINAR CONTROL
Webinar Control is simply the most comprehensive and authoritative training on how to plan, market, run and sell with webinars!
Webinar Control Includes All Of This:
Webinar Control Training ($1997) (with Mike Filsaime, Mitchell German, Andy Jenkins & Sean Wander)
Includes proven webinar hacks that can double sales on any webinar, invaluable step-by-step webinar slides structure training, how to structure your close for maximum sales, Webinar Control event promotion framework:
5 Laws: Max Registrations, Show Rate, Stick Rate, Closing, Echo
Step-By-Step Slides
Structuring CLose For High Conversions
Event Promotion Funnel
51 Proven Webinar Hacks to Double Sales
Market Research
Interviews: Frank Kern & Steve Renton
6 Ways Webinars Can Grow Your Business
Original Webinar Genesis Training ($997) (with Mike Filsaime & Andy Jenkins)
If you are brand new to Webinars or have been struggling (or just want a refresher of the best practices), Webinar Genesis Training with Andy Jenkins and Mike Filsaime will teach you everything you need to know about promoting and running successful webinars for making sales. This training covers everything you need to know:
Registration
Getting Traffic
Attendance
The Webinar
The Follow Up
Webinar Experts Interviews ($297)
Learn invaluable webinar and marketing tips from some of the most successful internet marketers:
Brendon Burchard
Russel Brunson
Jeff Walker
Jason Fladlien
Anik Singal
Mike Koenigs
Alex Mandossian
Bill McIntosh
Pam Hendrickson
Jeremiah Desmarais
Webinar Launches Training ($297) (with Mike Filsaime & Mike Koenigs)
Learn how to run the safest product launch for success. Never has it been easier to do a product launch and your affiliates will love you because they only need to promote for 7 days rather than the typical 21 days of prelaunch and cart-open-to-close. Find out how you can use Webinar Control for your next product launch. Gone are the days of producing 4 high production videos. This will lower your risks and maximize profits.
Product Launches
Behind the Scenes
Webinar Metrics Explained ($197) (with Mike Filsaime & Andy Jenkins)
Our goal as markets is to always find ways to improve our offers and funnels to get more leads, acquire more customers, and make more profits. Mike Filsaime and Andy Jenkins walk you through an in depth analysis of their own webinar promotions and provide behind-the-scenes insights and analysis.
Glossary of Metrics & Analytic Terms
Funnel Forecaster
Webinar Copy Clinic ($497) (with Mike Filsaime, Mitchell German, Andy Jenkins & Sean Wander)
This training walks you through the thought process of every line in high converting high engagement emails. Plus, you get access to some of Mike Filsaimes’s highest earning campaigns ever.
Email Copy Clinic
Email Swipe Files
Web Page Templates ($97)
Get access to done-for-you webpages:
Scarcity Replay Page
Scarcity JV Page
Get Access to the Complete Webinar Control Package Today
Retail Price:
$4300+
LIMITED TIME ONLY (INCLUDED FREE)
What Customers Are Saying About Webinar Control:
Here's Everything That You Get:
Your Marketing Potential
(Live Online Seminar & Workshop)
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Your Marketing Potential Seminar and Workshop [$2997]
-
Webinar Control Complete Training Package [$4300]
-
Product Launch Creator Software (with Offer Control) [$997]
-
Presentation Control (Based On Speaking Empire) [$1000]
-
Simple Studio Videos (Summer 2023) [$500]
-
Storytelling For The Masses Training (Optional) [$2500]
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Share The Love: 2X Everything For The Price Of One!
-
Double Affiliate Commissions!
Total Value: Over S12,000
Full Retail Price: $2997
Early Registration Special Price:
Only $4/Day For One Year
LIVE SESSIONS BEGIN JANUARY 15th 2023
WARNING! EARLY REGISTRATION PRICE INCREASE TO $2100:
DAYS
HOURS
MINUTES
SECONDS
Your transactions are 100% secured. We use the best possible encryption method available.
This is a Limited Time Early Registration Offer for 60% off the full registration price. When the timer hits zero, the offer expires and you may need to pay the full price of $2997. Limited number of spots available. Price subject to change. Live sessions begin in January 2023.
Your Marketing Potential Is For Anyone Who Sells Anything:
Marketers
Agencies
Coaches
Sales Professionals
Service Providers
Fitness Experts
Consultants
Visual Artists
Online Store Owners
Content Creators
Entrepreneurs
Pretty Much Anyone...
STOP STRUGGLING! It’s Time To Take Control Of Your Marketing Potential and Learn The Essential Foundational Marketing Principles That Will Set YOU Apart From All The Other Competition In Your Space.
A Letter From The Creator
Over the past decade I’ve been fortunate to work with and learn from so many amazing marketers and sales experts. I've worked side-by-side with household names on major launches, and consulted with many first time marketers, including preschools, consultants, Shopify stores, and training sites.
I’m still amazed at how few people truly understand marketing and how to craft an influential marketing message and story that will make a prospective customer interested in buying anything.
Unfortunately, not only do most aspiring (and professional) marketers not understand what makes for a great marketing message, but they also don’t have a process to work through the complex layers and interconnections that are ABSOLUTELY REQUIRED for any marketing or sales effort to be successful.
Most aspiring entrepreneurs and marketers who come to me have shallow and disconnected marketing ideas based on prevailing and overly simple “copywriting“ information (that is taught by so many “experts“) which inevitably results in copy and marketing stories with no depth, no layers, and nothing to inspire a prospective customer into buying action.
To make the situation worse, so many of the aspiring entrepreneurs and marketers that I have helped have invested enormous amounts of time, energy, and in most cases, money (sometimes A LOT of money) reading books, watching videos, taking courses, attending seminars, and sometimes even working with high priced consultants that simply don't deliver on their promises.
I’m excited to bring my knowledge of marketing to those who want to learn what actually makes a marketing message and campaign great, and who want to have a step-by-step system they can use to create copy, marketing stories, and their entire marketing campaigns with their Own Extraordinary Marketing Potential.
Mitchell German
Creator of Your Marketing Potential
Ready To Take Control Of Your Marketing Potential?
Time For Your Products, Services, and Information To Shine!
Your transactions are 100% secured. We use the best possible encryption method available.
It's time for your to unlock Your Own Extraordinary Marketing Potential... and it's actually quite simple.
And it all starts with taking the RIGHT STEP forward today.
Here Are The Three Foundational Marketing Principles On Which Your Marketing Potential Is Built
One Big Buying Idea
The true goal of marketing is to first get your prospective customers to envision the Big Buying Idea called "Potential Possibilities" with their own imagination:
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Once you know what you are actually "selling" to a prospective customer, then you can write copy that is focused, targeted and influential
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The key is to know when a prospective customer transitions from a Deficiency Aware state to their own understanding of the Potential Possibilities
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Only after a prospective customer has arrived at a state of Potential Possibilities will they assess a Value Proposition and make a final buying decision
Five Psychological States
Every prospective customer must experience the Five Psychological States in their proper order if they are going to make any buying decision:
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Unaware: Every prospective customer begins their journey with you and/or your product unaware that you/it even exists
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Indifferent Awareness: Once you have the Attention of a prospective customer you must quickly get their Interest before they "move on"
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Deficiency Awareness: Once you have the Interest of a prospective customer you must Engage their attention and make them understand the value and necessity of your product, service, or information
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Potential Possibilities: Only after a prospective customer enters the Psychological State of Deficiency Awareness are they able to IMAGINE a world of Potential Possibilities
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Buyer's Frenzy Mindset: The final step is to build a Value Proposition by defining your own Preeminent Distinction and creating an compelling Offer
Four Phases Of Engagement
Storytelling, Copywriting, and (all) Marketing have four key phases of engagement that are required to communicate affectively with any prospective customer:
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Attention: The first step in any marketing campaign is to capture the Attention of a prospective customer moving them from an Unaware State to a state of Indifferent Awareness
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Interest: Once you have a prospective customer's Attention, you must qualify them and transition them from a state of Indifferent Awareness to one called Deficiency Awareness
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Engagement: Demonstration, proof, story, and testimonials are just some of techniques used to make a prospective customer imagine the Potential Possibilities and life changing affirmation your product, service, or information will do for them
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Offer: The final step is to build a Value Proposition around your own Preeminent Distinction that will trigger the Buyer's Frenzy Mindset allowing qualified prospective customers to transition to clients and customers
Here's More Details On What Do You Get When You Join Your Marketing Potential Today!
Your Marketing Potential Seminar & Workshop
This seminal online seminar and workshop will be the most valuable information on the Fundamental Principles of Marketing and Storytelling, and how to influence prospective customers to make the required Two Buying Decisions by triggering their Imagination and the Psychological State of Potential Possibilities (without which no one buys anything).
($2997 Value)
Webinar Control & Webinar Genesis Training
This is simply the most comprehensive and authoritative training on how to plan, market, run and sell with webinars. It includes the original Webinar Genesis training with Andy Jenkins (of blessed memory) and Mike Filsaime. If you use or plan to use webinars as part of your marketing, then this training will teach you everything you need to know about promoting and running successful webinars for making sales.
($4300 Value)
Product Launch Creator Software
The most unique and powerful marketing software that guides a marketer through every part of the copywriting and marketing story creation process, and then provides easy to follow templates covering: The Core Elements, Feature/Benefits, Product Story, Objections, Videos, Webinars and more.
($997 Value)
Presentation Control Software
This special software is based on the original Speaking Empire's (Dave Vanhoose and Dustin Matthews) Presentation Blueprint "Success By Design" and is bundled with Product Launch Creator. You cannot get software access to this powerful webinar and presentation formula anywhere else.
($997 Value)
Email Money Bomb Training
Imagine earing $12 or even over $45 from every single person on your list in just three weeks? If you have an existing list, this training program will show you how we have repeatedly used the same simple video style, simple video script, email copy, and email schedule (including the "Thank You" email we always send at the end that explodes any close out) to consistently launch new products to our existing customers with predictability and enormous success over and over (and over) again.
($497 Value)
Simple Studio Videos (Summer 2023)
Plans are in the works to create the most unique training for creating videos that sell. Setting up your own home studio doesn't have to be complicated or expensive. This upcoming training will demystify everything about scripting, shooting, and editing simple studio videos that just work. This training will cover everything you need to know to turn your own home (or any room) into a video production powerhouse.
($497 Value)
Your Marketing Potential (The Book)
The only authoritative marketing handbook and guide based on the Five Psychological States of Awareness. This book is being drafted as an indispensable companion for participants in the Your Marketing Potential course and is scheduled to be distributed at the end of the seminar. (Print form delivery is expected in the Summer 2023)
($97 Value)
Storytelling For The Masses (Optional Bonus)
Get access to Mitchell German's original Screenwriting Mega Course and writing package. This training is the most comprehensive and unique training on how to build compelling long form stories for movies and novels. If you (or someone you know) has any interest in writing screenplays or novels, then you can use (or gift) this valuable storytelling training.
($2500 Value)
Still Not Sure If It's Worth $4/Day
(for just one year)?
In case that's not enough, for a limited time we are DOUBLING this incredible offer with our exclusive "Share The Love" program!
This means that instead of one person getting access, you can share the cost with a friend, family member, or co-worker and you both get full access to EVERYTHING for only...
Early Registration Special: $1600
Your Marketing Potential
(Live Online Seminar & Workshop)
-
Your Marketing Potential Seminar and Workshop [$2997]
-
Webinar Control Complete Training Package [$4300]
-
Product Launch Creator Software (with Offer Control) [$997]
-
Presentation Control (Based On Speaking Empire) [$1000]
-
Simple Studio Videos (Summer 2023) [$500]
-
Storytelling For The Masses Training (Optional) [$2500]
-
Share The Love 2X Access To Everything
-
Double Affiliate Commissions
Total Value: Over S12,000
Full Retail Price: $2997
Early Registration Discount:
Only $4/Day For One Year
PRICE INCREASES TO $2100 SOON:
DAYS
HOURS
MINUTES
SECONDS
LIVE SESSIONS BEGIN JANUARY 15th 2023
Your transactions are 100% secured. We use the best possible encryption method available.
This is a Limited Time Early Registration Offer for 60% off the full registration price. When the timer hits zero, the offer expires and you may need to pay the full price of $2997. Limited number of spots available. Price subject to change. Live sessions begin in January 2023.
Do You Have Any Questions?
Contact Us Right Now:
Email Us: [email protected]
Reserve Your Spot Today With A 100% Money Back Guarantee
If you register today and change your mind, all you have to do is request a refund within 15 days from the date of the first live training session in January.
Our Software
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CBS News:
Tech Trends with Art Norman:
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Your Questions Regarding Your Storytelling Potential Answered
What Happens After I Sign Up?
Immediately upon completion of your registration, you will get access to Webinar Control and Product Launch Creator. After the Live Sessions begin (Jan 15th), you will also have access to a Member Portal. Within 15 minutes you should receive a Welcome Email confirming your successful enrollment, if you don't receive any emails, please check your spam folder.
When Does The Live Workshop Start?
The plan is begin live sessions on January 15th, 2023. We will meet LIVE on Sundays and Wednesdays for three months. All session are recorded. You DO NOT need to attend any of the live sessions.
When Are The Actual Workshop Sessions & How Do I Attend The Live Sessions?
All live sessions are hosted online by Zoom. Typically Live Sessions are held on Sundays and Wednesdays at 11 AM Eastern Time. In terms of accessing the Live Sessions, a Zoom Link will be sent to participants in advance.
Do I Need To Attend Live & What If I Can't Make A Live Session, How Long Will I Have Access To The Recordings?
Live participation is NOT required. All live seminar (Sundays Live) and workshop (Wednesdays Live) sessions are recorded, and posted online in a secure portal within 48 hours. The recordings from the live sessions will be available for you to access on your own time and you will have access to the content indefinitely. Private one-on-one sessions are also recorded, but due to the confidential nature of these sessions, they are NOT posted online, rather, individuals can get access to their private recorded sessions by request.
How Do I Schedule My Private Consultation?
If your purchased qualifies, once the workshop begins, you will receive a link to an online scheduling platform with available times and dates. You will be able to schedule two private sessions during the course of the workshop. You can schedule unused consulting time up to one full year from the start of the workshop.
Are There Other Payment Options Or Student Loan Programs?
Payments for the Your Marketing Potential can be made using a credit card, bank card or PayPal. We also provide payment plan options. We do not provide any loans for this workshop, rather we intentionally keep the price low enough that most people should be able to afford it or finance it themselves using a credit card. There is also an option to use PayPal financing, which allows you to pay in full now, but make payments for up to six months. If you need assistance or an alternate payment plan, please contact us at: [email protected] (or hit the WhatsApp button below)
How Do I Claim My Free Bonuses, software and book?
Upon completion of registration, you will also be entitled to access Webinar Control , Product Launch Creator and other bonuses. Typically, within 15 minutes of your registration you will receive instructions on how to access your extra products, as well as special training that you will be able to watch immediately. You will also receive a download link for a PDF copy of the book when it becomes available.
What If I Decide To Back Out Of The Workshop, Can I Get My Money Back?
This online workshop comes with a 15-Day Money Back Guarantee starting from the date of the first Live Session (currently scheduled for Jan 15). This means after Jan 15th you will have 15-Days to request a full refund.
Do You Have Any Questions?
Contact Us Right Now:
Email Us: [email protected]