Sales & Marketing To Control The Masses:

Learn How To Use Transformational Marketing to Control Customer Buying Decisions:

(Click Here To View A Sample)

Learn How Marketing Moves Prospective Customers Through The Five Psychological States Of Awareness

Truly Great Marketing Campaigns Combine Storytelling & Copywriting To Project a "BIG BUYING IDEA" Called POTENTIAL POSSIBILITIES Into The Imagination of Any Prospect. To Achieve Truly Amazing Results From Your Marketing Campaigns, the Marketing & Sales Copy Must Use an IMAGINATION SEQUENCE and Four Ascension Steps: Attention, Interest, Engagement, and Offer.

Imagination Sequence

COPYWRITING must move prospective customers through Three Transitional Doorways and Two Distinct Buying Decisions with each required Action Step clearly defined by CONVERSION POINTS

Potential Possibilities

STORYTELLING grounds your marketing message into relatable ideas which triggers a prospective customer's IMAGINATION getting them to "see" the BIG BUYING IDEA called POTENTIAL POSSIBILITES

Buyer's Frenzy Mindset

COPYWRITING should convey a clear and actionable marketing message that builds an OFFER that conveys a Value Proposition based on your own Preeminent Distinction that triggers the BUYER'S FRENZY MINDSET

It's EASIER Than You Think! You Just Haven't Been Shown "HOW" To Do It.

Rather You've Been Constantly Told "What" To Do:

Build Funnels
Write Copy
Tell Stories
Host Webinars
Record Videos
Get Leads
Use Email Sequences
And Other Marketing "Stuff"

BUT Before You Can Do ANY Of That "Stuff" You Must Know What You Are Going To Say and When To Say It!

Your Marketing Potential Is Different:

Learn WHAT TO SAY and WHEN Before Doing Doing All That Other Marketing Stuff

Chapters and Contents

Absolutely Essential Information About Stories You MUST Know

That NO ONE Else is Teaching!

Chapter 1: Marketing Is A Promise To Transform Reality

Chapter 2: The Before and After

Chapter 3: Introduction to the Three Layers

Chapter 4: Excavating the Layers to Identify Your Preeminent Distinction

Chapter 5: The Imagination Sequence—Your Pathway Into STORY

Chapter 6: The Deeply Rooted “WHY”

Chapter 7: The Wonder of Discovery

Chapter 8: “What” is the Key Relativity

Chapter 9: Deficiency Awareness is King

Chapter 10: The Value of “HOW”

Chapter 11: The Buyer’s Frenzy Mindset

Chapter 12: Your Unlocked Marketing & Selling Potential

Transform Your Marketing

Here’s Just A Few Things You’ll Achieve When You Grab A Copy Of THE MARKETING MANIFESTO Today:

Learn how to use the Imagination Sequence to construct a marketing story that creates a Singular Big Buying Idea in the minds of your prospects
Understand the clarity and ease of writing sales copy by knowing exactly when prospective customers make their Buying Decisions and the influential power of forming an idea in their imagination called "Potential Possibilities"
Acquire deep insights about how and why every prospect must experience all Five Psychological States Of Awareness and how to write sales copy that moves your prospects through the Three Transitional Doorways
The true power of using Conversion Point Marketing to guide a prospect through each step in the copywriting process so that they are always focused on taking the correct Action Step (and not making a buying decision too early or at the wrong time)
How to use the four step copywriting process of Attention, Interest, Engagement and Offer to build a genuine Value Proposition that triggers a SECOND Buying Decision called the Buyer's Frenzy Mindset