Learn how to use the Imagination Sequence to construct a marketing story that creates a Singular Big Buying Idea in the minds of your prospects
Understand the clarity and ease of writing sales copy by knowing exactly when prospective customers make their Buying Decisions and the influential power of forming an idea in their imagination called "Potential Possibilities"
Acquire deep insights about how and why every prospect must experience all Five Psychological States Of Awareness and how to write sales copy that moves your prospects through the Three Transitional Doorways
The true power of using Conversion Point Marketing to guide a prospect through each step in the copywriting process so that they are always focused on taking the correct Action Step (and not making a buying decision too early or at the wrong time)
How to use the four step copywriting process of Attention, Interest, Engagement and Offer to build a genuine Value Proposition that triggers a SECOND Buying Decision called the Buyer's Frenzy Mindset
Chapter 1: Marketing Is A Promise To Transform Reality
Chapter 2: The Before and After
Chapter 3: Introduction to the Three Layers
Chapter 4: Excavating the Layers to Identify Your Preeminent Distinction
Chapter 5: The Imagination Sequence—Your Pathway Into STORY
Chapter 6: The Deeply Rooted “WHY”
Chapter 7: The Wonder of Discovery
Chapter 8: “What” is the Key Relativity
Chapter 9: Deficiency Awareness is King
Chapter 10: The Value of “HOW"
Chapter 11: The Buyer’s Frenzy Mindset
Chapter 12: Your Unlocked Marketing & Selling Potential
