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Truly Great Marketing Campaigns Combine Storytelling & Copywriting To Project a "BIG BUYING IDEA" Called POTENTIAL POSSIBILITIES Into The Imagination of Any Prospect.
If You Want To Achieve Truly Amazing Results From Your Marketing Campaigns then your Marketing & Sales Copy Must Use an IMAGINATION SEQUENCE To Control Customer Buying Decisions.
COPYWRITING must move prospective customers through Three Transitional Doorways and Two Distinct Buying Decisions with each required Action Step clearly defined by CONVERSION POINTS
STORYTELLING grounds your marketing message into relatable ideas which triggers a prospective customer's IMAGINATION getting them to "see" the BIG BUYING IDEA called POTENTIAL POSSIBILITES
COPYWRITING should convey a clear and actionable marketing message that builds an OFFER that conveys a Value Proposition based on your own Preeminent Distinction that triggers the BUYER'S FRENZY MINDSET
Chapter 1: Marketing Is A Promise To Transform Reality
Chapter 2: The Before and After
Chapter 3: Introduction to the Three Layers
Chapter 4: Excavating the Layers to Identify Your Preeminent Distinction
Chapter 5: The Imagination Sequence—Your Pathway Into STORY
Chapter 6: The Deeply Rooted “WHY”
Chapter 7: The Wonder of Discovery
Chapter 8: “What” is the Key Relativity
Chapter 9: Deficiency Awareness is King
Chapter 10: The Value of “HOW"
Chapter 11: The Buyer’s Frenzy Mindset
Chapter 12: Your Unlocked Marketing & Selling Potential
Learn how to use the Imagination Sequence to construct a marketing story that creates a Singular Big Buying Idea in the minds of your prospects
Understand the clarity and ease of writing sales copy by knowing exactly when prospective customers make their Buying Decisions and the influential power of forming an idea in their imagination called "Potential Possibilities"
Acquire deep insights about how and why every prospect must experience all Five Psychological States Of Awareness and how to write sales copy that moves your prospects through the Three Transitional Doorways
The true power of using Conversion Point Marketing to guide a prospect through each step in the copywriting process so that they are always focused on taking the correct Action Step (and not making a buying decision too early or at the wrong time)
How to use the four step copywriting process of Attention, Interest, Engagement and Offer to build a genuine Value Proposition that triggers a SECOND Buying Decision called the Buyer's Frenzy Mindset
